O que significa Plataforma de publicidade?
O que significa Plataforma de publicidade?
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An SSP is software that lets publishers sell display, mobile and video ad impressions to potential buyers – automatically and in real time. This includes ad exchanges, networks and demand side platforms (DSPs), giving publishers greater control of their inventory and CPMs.
Você está planejando executar uma campanha do vídeo do Google de modo a aumentar este reconhecimento e quer medir o seguinte: para quantas vizinhos seus anúncios foram veiculados e quantas vezes cada propaganda foi exibida em diferentes dispositivos e formatos.
With RTB, the marketing departments can avoid spending marketing resources on purchases of block ad inventory with non-targeted and thus often irrelevant users. Frequency capping enables advertisers to limit the number of times a user is exposed to the same ad.
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Advertisers Bid via DSP: Interested advertisers, through their DSPs, place real-time bids on the ad impression based on how valuable they believe it is to their advertising goals.
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When taking a closer look at digital advertising features, the CTV environment emerges as a lucrative channel that works on RTB principle.
Comparar seu CPA usando o desempenho da pesquisa isento marca e aguardar do um a três dias de modo a alcançar a performance do CPA desejado, previamente por fazer ajustes.
Qual Destes indicadores do eficácia da campanha do vídeo abaixo é o primário impulsionador do retorno do investimento e o mais forte em mítempo digitais?
Another key benefit of SSP software is that it allows publishers to better control pricing of their ad inventory, e.g. through using floor prices.
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Unlike real-time bidding, which involves selling ad impressions through a single auction, header bidding opens the floor to multiple demand sources at once, potentially increasing revenue for publishers by creating more competition for their ad inventory.
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Your DSP determines that the impression fits your parameters, so it places a bid in the exchange. If your offer meets the floor price, you win the auction, and your ad appears to the user. If not, the bid continues to the next buyer on the server.